/* ============================================
   MEDIA KIT — DIGITAL LIVE
   ============================================ */

/* ---------- HERO ---------- */
.mk-live-hero {
    position: relative;
    min-height: 100vh;
    display: flex;
    align-items: center;
    background: #0a0a0a;
    overflow: hidden;
}

.mk-live-hero__bg {
    position: absolute;
    inset: 0;
    background:
        radial-gradient(ellipse 80% 60% at 50% 40%, rgba(229,9,20,.15) 0%, transparent 70%),
        radial-gradient(ellipse 40% 50% at 80% 60%, rgba(229,9,20,.08) 0%, transparent 60%);
}

.mk-live-hero__signal-lines {
    position: absolute;
    inset: 0;
    background:
        repeating-linear-gradient(
            0deg,
            transparent,
            transparent 3px,
            rgba(229,9,20,.03) 3px,
            rgba(229,9,20,.03) 4px
        );
    animation: signalScan 8s linear infinite;
}

@keyframes signalScan {
    0% { transform: translateY(0); }
    100% { transform: translateY(40px); }
}

.mk-live-hero__content {
    position: relative;
    z-index: 2;
    text-align: center;
    padding: 140px 0 80px;
}

.mk-live-hero__badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: rgba(229,9,20,.15);
    border: 1px solid rgba(229,9,20,.4);
    border-radius: 30px;
    padding: 8px 24px;
    font-size: .8rem;
    font-weight: 700;
    letter-spacing: 3px;
    color: #E50914;
    margin-bottom: 32px;
    animation: badgePulse 2s ease-in-out infinite;
}

@keyframes badgePulse {
    0%, 100% { box-shadow: 0 0 0 0 rgba(229,9,20,.3); }
    50% { box-shadow: 0 0 20px 4px rgba(229,9,20,.2); }
}

.mk-live-hero__dot {
    width: 10px;
    height: 10px;
    border-radius: 50%;
    background: #E50914;
    animation: dotBlink 1s ease-in-out infinite;
}

@keyframes dotBlink {
    0%, 100% { opacity: 1; }
    50% { opacity: .2; }
}

.mk-live-hero__title {
    font-size: clamp(3rem, 10vw, 7rem);
    font-weight: 900;
    color: #fff;
    line-height: 1;
    margin-bottom: 24px;
    letter-spacing: -2px;
}

.mk-live-hero__live {
    display: inline-block;
    position: relative;
    color: #E50914;
    text-shadow: 0 0 40px rgba(229,9,20,.6), 0 0 80px rgba(229,9,20,.3);
    animation: liveGlow 2s ease-in-out infinite alternate;
    letter-spacing: 8px;
    padding: 0 8px;
}

.mk-live-hero__live::before {
    content: '';
    position: absolute;
    top: 50%;
    left: -40px;
    width: 28px;
    height: 28px;
    border-radius: 50%;
    background: #E50914;
    transform: translateY(-50%);
    box-shadow: 0 0 20px rgba(229,9,20,.8), 0 0 40px rgba(229,9,20,.4);
    animation: dotBlink 1s ease-in-out infinite;
}

.mk-live-hero__live::after {
    content: '';
    position: absolute;
    top: 50%;
    left: -40px;
    width: 28px;
    height: 28px;
    border-radius: 50%;
    background: transparent;
    border: 2px solid rgba(229,9,20,.5);
    transform: translateY(-50%);
    animation: liveRipple 2s ease-out infinite;
}

@keyframes liveGlow {
    0% { text-shadow: 0 0 40px rgba(229,9,20,.5), 0 0 80px rgba(229,9,20,.2); }
    100% { text-shadow: 0 0 60px rgba(229,9,20,.8), 0 0 120px rgba(229,9,20,.4); }
}

@keyframes liveRipple {
    0% { width: 28px; height: 28px; opacity: .8; }
    100% { width: 70px; height: 70px; margin-left: -21px; margin-top: -21px; opacity: 0; }
}

.mk-live-hero__subtitle {
    font-size: 1.15rem;
    color: rgba(255,255,255,.65);
    max-width: 600px;
    margin: 0 auto 48px;
    line-height: 1.7;
}

.mk-live-hero__counters {
    display: flex;
    justify-content: center;
    gap: 48px;
    flex-wrap: wrap;
}

.mk-live-hero__counter {
    text-align: center;
}

.mk-live-hero__counter-num {
    display: block;
    font-size: 2.5rem;
    font-weight: 800;
    color: #fff;
}

.mk-live-hero__counter-label {
    display: block;
    font-size: .75rem;
    color: rgba(255,255,255,.5);
    letter-spacing: 1px;
    text-transform: uppercase;
    margin-top: 4px;
}

/* ---------- PROPUESTA DE PARTICIPACIÓN ---------- */
.mk-live-propuesta {
    padding: 120px 0;
    background: #0a0a0a;
    color: #fff;
    position: relative;
    overflow: hidden;
}

.mk-live-propuesta__glow {
    position: absolute;
    top: 0;
    left: 50%;
    width: 800px;
    height: 800px;
    background: radial-gradient(circle, rgba(229,9,20,.1) 0%, transparent 60%);
    transform: translateX(-50%) translateY(-40%);
    pointer-events: none;
}

.mk-live-propuesta__header {
    text-align: center;
    margin-bottom: 80px;
    position: relative;
    z-index: 2;
}

.mk-live-propuesta__tag {
    display: inline-block;
    font-size: .7rem;
    font-weight: 700;
    letter-spacing: 3px;
    color: #E50914;
    border: 1px solid rgba(229,9,20,.3);
    padding: 6px 20px;
    border-radius: 30px;
    margin-bottom: 24px;
}

.mk-live-propuesta__title {
    font-size: clamp(2rem, 5vw, 3.5rem);
    font-weight: 900;
    line-height: 1.1;
    letter-spacing: -1px;
    margin-bottom: 20px;
}

.mk-live-propuesta__accent {
    color: #E50914;
    position: relative;
}

.mk-live-propuesta__subtitle {
    font-size: 1.1rem;
    color: rgba(255,255,255,.55);
    max-width: 550px;
    margin: 0 auto;
    line-height: 1.7;
}

/* Timeline */
.mk-live-propuesta__timeline {
    position: relative;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 40px;
    z-index: 2;
}

.mk-live-propuesta__line {
    position: absolute;
    top: 40px;
    left: 16.66%;
    right: 16.66%;
    height: 2px;
    background: linear-gradient(90deg, transparent, rgba(229,9,20,.4) 20%, #E50914 50%, rgba(229,9,20,.4) 80%, transparent);
}

.mk-live-propuesta__line::after {
    content: '';
    position: absolute;
    top: -3px;
    left: 0;
    width: 40%;
    height: 8px;
    background: linear-gradient(90deg, transparent, rgba(229,9,20,.5), transparent);
    border-radius: 4px;
    animation: lineShimmer 3s ease-in-out infinite;
}

@keyframes lineShimmer {
    0% { left: 0%; }
    100% { left: 60%; }
}

.mk-live-propuesta__step {
    text-align: center;
    opacity: 0;
    transform: translateY(30px);
}

.mk-live-propuesta__step.visible {
    opacity: 1;
    transform: translateY(0);
    transition: opacity .6s ease, transform .6s ease;
}

.mk-live-propuesta__step[data-step="2"].visible { transition-delay: .2s; }
.mk-live-propuesta__step[data-step="3"].visible { transition-delay: .4s; }

.mk-live-propuesta__step-number {
    position: relative;
    width: 80px;
    height: 80px;
    margin: 0 auto 32px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: #111;
    border: 2px solid #E50914;
    border-radius: 50%;
    z-index: 3;
}

.mk-live-propuesta__step-number span {
    font-size: 1.5rem;
    font-weight: 900;
    color: #E50914;
    letter-spacing: 2px;
}

.mk-live-propuesta__step-pulse {
    position: absolute;
    inset: -6px;
    border-radius: 50%;
    border: 1px solid rgba(229,9,20,.3);
    animation: stepPulse 2.5s ease-out infinite;
}

@keyframes stepPulse {
    0% { transform: scale(1); opacity: .6; }
    100% { transform: scale(1.4); opacity: 0; }
}

.mk-live-propuesta__step-content {
    background: rgba(255,255,255,.04);
    border: 1px solid rgba(255,255,255,.08);
    border-radius: 20px;
    padding: 36px 24px 32px;
    transition: background .4s ease, border-color .4s ease, transform .4s ease;
}

.mk-live-propuesta__step-content:hover {
    background: rgba(229,9,20,.06);
    border-color: rgba(229,9,20,.2);
    transform: translateY(-4px);
}

.mk-live-propuesta__step-icon {
    width: 44px;
    height: 44px;
    margin: 0 auto 16px;
    color: #E50914;
}

.mk-live-propuesta__step-icon svg {
    width: 100%;
    height: 100%;
}

.mk-live-propuesta__step-label {
    display: inline-block;
    font-size: .65rem;
    font-weight: 700;
    letter-spacing: 3px;
    color: #E50914;
    margin-bottom: 12px;
}

.mk-live-propuesta__step-title {
    font-size: 1.4rem;
    font-weight: 800;
    margin-bottom: 12px;
    font-style: italic;
}

.mk-live-propuesta__step-desc {
    font-size: .88rem;
    color: rgba(255,255,255,.55);
    line-height: 1.6;
    margin-bottom: 20px;
}

.mk-live-propuesta__step-list {
    list-style: none;
    padding: 0;
    margin: 0;
    text-align: left;
    display: flex;
    flex-direction: column;
    gap: 8px;
}

.mk-live-propuesta__step-list li {
    font-size: .82rem;
    color: rgba(255,255,255,.7);
    padding-left: 20px;
    position: relative;
}

.mk-live-propuesta__step-list li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 6px;
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: #E50914;
    box-shadow: 0 0 8px rgba(229,9,20,.4);
}

/* ---------- UNIDAD MÓVIL ---------- */
.mk-live-movil {
    padding: 80px 0 100px;
    background: #f5f5f5;
    overflow: hidden;
}

.mk-live-movil__layout {
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 48px;
    align-items: center;
}

.mk-live-movil__tag {
    display: inline-block;
    font-size: .7rem;
    font-weight: 700;
    letter-spacing: 3px;
    color: #E50914;
    border: 1px solid rgba(229,9,20,.3);
    padding: 6px 20px;
    border-radius: 30px;
    margin-bottom: 20px;
}

.mk-live-movil__title {
    font-size: clamp(1.8rem, 3.5vw, 2.5rem);
    font-weight: 800;
    color: #111;
    margin-bottom: 16px;
    line-height: 1.15;
}

.mk-live-movil__desc {
    font-size: 1rem;
    color: #555;
    line-height: 1.7;
    margin-bottom: 28px;
}

.mk-live-movil__features {
    list-style: none;
    padding: 0;
    margin: 0;
    display: flex;
    flex-direction: column;
    gap: 14px;
}

.mk-live-movil__features li {
    display: flex;
    align-items: center;
    gap: 12px;
    font-size: .95rem;
    font-weight: 500;
    color: #333;
}

.mk-live-movil__features li svg {
    flex-shrink: 0;
}

.mk-live-movil__visual {
    position: relative;
    display: flex;
    justify-content: center;
    align-items: center;
}

.mk-live-movil__img {
    width: 100%;
    max-width: 600px;
    height: auto;
    display: block;
    filter: drop-shadow(0 20px 40px rgba(0,0,0,.15));
    transition: transform .5s ease;
}

.mk-live-movil__img:hover {
    transform: scale(1.03);
}
/* ---------- STATS ---------- */
.mk-live-stats {
    padding: 80px 0;
    background: #E50914;
}

.mk-live-stats__grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 32px;
}

.mk-live-stats__card {
    text-align: center;
    padding: 32px 16px;
    background: rgba(255,255,255,.1);
    border-radius: 16px;
    backdrop-filter: blur(10px);
    border: 1px solid rgba(255,255,255,.15);
    transition: transform .3s ease, background .3s ease;
}

.mk-live-stats__card:hover {
    transform: translateY(-4px);
    background: rgba(255,255,255,.18);
}

.mk-live-stats__number {
    display: block;
    font-size: 2.8rem;
    font-weight: 900;
    color: #fff;
    line-height: 1;
    margin-bottom: 8px;
}

.mk-live-stats__label {
    font-size: .8rem;
    color: rgba(255,255,255,.85);
    letter-spacing: 1px;
    text-transform: uppercase;
    font-weight: 600;
}

/* ---------- FORMATOS ---------- */
.mk-live-formatos {
    padding: 100px 0;
    background: #fff;
}

.mk-live-formatos__header {
    text-align: center;
    margin-bottom: 64px;
}

.mk-live-formatos__tag {
    display: inline-block;
    font-size: .7rem;
    font-weight: 700;
    letter-spacing: 3px;
    color: #E50914;
    border: 1px solid rgba(229,9,20,.3);
    padding: 6px 20px;
    border-radius: 30px;
    margin-bottom: 20px;
}

.mk-live-formatos__title {
    font-size: clamp(1.8rem, 4vw, 2.5rem);
    font-weight: 800;
    color: #111;
    margin-bottom: 16px;
}

.mk-live-formatos__desc {
    font-size: 1.05rem;
    color: #666;
    max-width: 600px;
    margin: 0 auto;
    line-height: 1.6;
}

.mk-live-formatos__grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 28px;
}

.mk-live-formatos__card {
    padding: 36px 28px;
    border-radius: 16px;
    background: #fafafa;
    border: 1px solid #eee;
    transition: transform .4s ease, box-shadow .4s ease, border-color .4s ease;
    opacity: 0;
    transform: translateY(20px);
}

.mk-live-formatos__card.visible {
    opacity: 1;
    transform: translateY(0);
    transition: opacity .5s ease, transform .5s ease;
}

.mk-live-formatos__card:hover {
    transform: translateY(-6px);
    box-shadow: 0 20px 40px rgba(0,0,0,.08);
    border-color: rgba(229,9,20,.25);
}

.mk-live-formatos__card-icon {
    width: 52px;
    height: 52px;
    margin-bottom: 20px;
    color: #E50914;
}

.mk-live-formatos__card-icon svg {
    width: 100%;
    height: 100%;
}

.mk-live-formatos__card h3 {
    font-size: 1.05rem;
    font-weight: 700;
    color: #111;
    margin-bottom: 10px;
}

.mk-live-formatos__card p {
    font-size: .9rem;
    color: #666;
    line-height: 1.6;
}

/* ---------- CTA ---------- */
.mk-live-cta {
    padding: 100px 0;
    background: #0a0a0a;
    text-align: center;
    position: relative;
    overflow: hidden;
}

.mk-live-cta::before {
    content: '';
    position: absolute;
    top: -50%;
    left: 50%;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(229,9,20,.12) 0%, transparent 70%);
    transform: translateX(-50%);
    pointer-events: none;
}

.mk-live-cta__content {
    position: relative;
    z-index: 2;
}

.mk-live-cta__badge {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: rgba(229,9,20,.15);
    border: 1px solid rgba(229,9,20,.3);
    border-radius: 30px;
    padding: 6px 20px;
    font-size: .75rem;
    font-weight: 700;
    letter-spacing: 3px;
    color: #E50914;
    margin-bottom: 28px;
}

.mk-live-cta__dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: #E50914;
    animation: dotBlink 1s ease-in-out infinite;
}

.mk-live-cta__title {
    font-size: clamp(1.8rem, 4vw, 2.8rem);
    font-weight: 800;
    color: #fff;
    margin-bottom: 16px;
}

.mk-live-cta__desc {
    font-size: 1.1rem;
    color: rgba(255,255,255,.6);
    max-width: 550px;
    margin: 0 auto 36px;
    line-height: 1.7;
}

.mk-live-cta__buttons {
    display: flex;
    justify-content: center;
    gap: 16px;
    flex-wrap: wrap;
}

/* ---------- RESPONSIVE ---------- */
@media (max-width: 900px) {
    .mk-live-propuesta__timeline {
        grid-template-columns: 1fr;
        gap: 48px;
    }
    .mk-live-propuesta__line {
        display: none;
    }
    .mk-live-movil__layout {
        grid-template-columns: 1fr;
        text-align: center;
    }
    .mk-live-movil__visual {
        order: -1;
    }
    .mk-live-movil__features {
        align-items: center;
    }
    .mk-live-stats__grid {
        grid-template-columns: repeat(2, 1fr);
    }
    .mk-live-formatos__grid {
        grid-template-columns: repeat(2, 1fr);
    }
}

@media (max-width: 600px) {
    .mk-live-hero__content {
        padding: 120px 0 60px;
    }
    .mk-live-hero__live::before,
    .mk-live-hero__live::after {
        width: 18px;
        height: 18px;
        left: -28px;
    }
    .mk-live-hero__counters {
        gap: 24px;
    }
    .mk-live-hero__counter-num {
        font-size: 2rem;
    }
    .mk-live-propuesta {
        padding: 80px 0;
    }
    .mk-live-movil,
    .mk-live-formatos,
    .mk-live-cta {
        padding: 60px 0;
    }
    .mk-live-formatos__grid {
        grid-template-columns: 1fr;
    }
    .mk-live-stats__grid {
        grid-template-columns: 1fr 1fr;
        gap: 16px;
    }
    .mk-live-stats__number {
        font-size: 2rem;
    }
}